Finding your why: a golden key for your success

Have you ever asked yourself why you are here on this earth, or why you do what you do? If you haven’t, now is the time to take a minute and reflect upon it. Most of us are like people running on a treadmill, making a lot of noise but going nowhere. Not knowing your purpose in life will jeopardize  your achievement. If you don’t find out what you were called for to do, you will spend your life building someone else’s dream. 


Whatever you are doing right now may not necessarily be your why, or may be it is! Only you can determine that. However, here is a tip: if time and money were not a problem, if you were a billionaire with no worries about income, how would spend your time, what would you do? Whatever your answer is, that’s exactly what you should be doing, that’s what you were meant to do.

Understanding your why, will motivate you to channel your passion into concrete actions instead of just drifting along. Knowing your why will allow you to focus on what’s important and set aside what is meaningless. Knowing what you are here for gives you a sense of worthiness, a strong sense of esteem. When you do not know why you are here you tend to value everyone else except yourself.  You tend to view others as more important and accomplished than you. The reason is, they have a clear vision of who they are and what they want, therefore achieving things and going places.

The most important reason why you should find your why and cling to it is that it is the golden key to your success. It is a fact that you need people to help you succeed. You need people to buy into you, your ideas and what your have to offer. In his book, Start with why, Simon Sinek explains clearly that “people do not buy what you do, they buy why you do it” He gave the example of Apple Computers, Martin Luther King, Jr. and the Wright Brothers (Wilbur and Orville Wright) who developed the first successful airplane. What do these people have in common? A strong WHY!

We all know that Steve Jobs was a genius, but he also was a great salesman. However Mr. Jobs was not selling Apple products, he was selling his why, his love for and belief in Apple products and people were buying them big time. Martin Luther King, did not say “I have a plan”, instead he was “selling” his dream, why he was fighting for racial justice. People bought his dream and made it their own, history tells the rest. The Wright Brothers took on a big dream without the education or the funding necessary to accomplish it. They sold their “why” to a dedicated team of individuals in Dayton, Ohio who worked tirelessly with them to make their dream a reality, because they were inspired by a strong why.

All in all, I believe you owe it to yourself to search for, find, define and clarify your WHY, then and only then will you be able to inspire yourself  and others. Remember, if you do not know where you are going, you can not convince people to go with you. If you do not know what you want you can not gather support for your cause.

Question: Do you believe that finding your why will help live a more meaningful life? You can leave a comment by clicking here.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Babayel Diallo

    Diama Great Post!
    I loved this post as it touches the core of a philosophical perspective that I am personally very fond of: the Existential Philosophy. Among the pioneers of such philosophy, we can count Soren Kikergard, Jean Paul Sartres, Frederick Nietzsche, Viktor Frankl, to name a few, yet all great thinkers and tenors of such powerful philosophy.

    Among all, I will give the life story of Viktor Frankl whose experience epitomizes the very concept of purposeful living.

    A renown psychiatrist, Frankl was captured by the Nazis and thrown into a concentration camp as a prisoner, the worse of all nazis camp: Auchswitz.

    As history taught us, the conditions of detention were horrible and many people died. Through the narration of Frankl himself, many people lost their lives, including some of his best and closest friends. What kept Frankl alive, while many of his friends were diying every single day, was his choice or maybe ability to find meaning and purpose despite the horrible circumstances of his life. As he later puts it: “that everything could be taken away from a person except one thing: the last of human freedom-to choose one’s attitude in any given set of circumstances, to choose one’s own way”. What Viktor Frankl discovered, through such horrible experience, was that many prisonners died, not because they did not have any bread, nor because of bad hygienic conditions, but because they had no purpose in life, they had no reason to live greater than their present predicament. He discovered, if a man/woman finds his/her purpose in life, s/he could transcend the worse of circumstances, and conditions. I am thinking of Nelson Mandela to remind us of a contemporary leader whose life story confirms similar philosophy and approach to life.

    Such philosophy would become later the core of Logotherapy, a therapy approach created by Viktor Frankl to help patient heal through finding a purpose and meaning for their life. For the existentialists, human beings must strive and find a reason to live through personal choices, responsibility and will power, and once the individual finds a meaning and purpose for his/her life, s/he stands on solid grounds to whether many storms. And such imperative could not be said more eloquently than in the following terms from Nietzsche, another great Existential teacher: “He who has a why to live for can bear with almost any how”.

    A great book to read about this fascinating subject: A Man in Search for Meaning by Viktor Frankl.

    Again, Diama thank you for putting up the platform allowing such discussion to take place and thank you for being a frontrunner in this puposeful path. Love & Peace.


    • Madiama

      Baba, thanks again for taking the time to read and comment on this post.

      “He who has a why to live for can bear with almost any how” What a beautiful quote! I think it summed up everything I wanted to say on this subject. I truly believe that finding your why is a the starting point where, people, companies, countries alike can set themselves apart.
      The only way you can have people do anything freely and willing is by inspiring them with a strong why, belief or cause. You can get people to do anything by sticking a gun to their heads, but we all know that any benefits from that situation won’t last!

      Thanks again!